Why We Started Our Rewards Program

Stretching Dollars in a Heavy Economy

In this economy, everyone is trying to stretch their dollars a little further. Groceries cost more, eating out costs more, gas is higher and even the basics feel heavier than they used to. We see it every day at the deli — people still want good food, but they’re more mindful, more careful, and more aware of what things cost.

Giving Customers a Real Break

That’s one of the biggest reasons we started our rewards program. We wanted to give our customers a small break. Something simple, honest, and actually useful. If you’re already coming in for your favorite breakfast or lunch, you should get rewarded for it. It’s a way to make the meals you already love feel a little lighter on your wallet.

Built Around the People Who Walk Through Our Doors

But it wasn’t just about the economy. It was also about the people who walk through our doors every day. We truly have the best customers — kind, loyal, funny, patient, and supportive. Launching a rewards program felt like the right way to say thank you in a way that matters.

How it Works:

Every dollar earns a point.
Every 100 points earns $5 off.

The Joy of That First Reward

And honestly? It’s fun. Watching people hit that first 100 points and get $5 off — the smiles, the surprise, the “wait, really?” — it’s become one of our favorite parts of the day. Food should feel good. Community should feel good. And getting rewarded for something you already enjoy is just a bonus. I’ve always loved rewards programs myself — there’s something satisfying about watching points add up — so it felt right to offer that same little joy to the people who support us.

Simple, Fair, and Meant to Give Something Back

Every dollar earns a point.
Every 100 points earns $5 off.
Simple, fair, and designed to give something back.

We know the world feels a little heavier right now. If this program makes breakfast or lunch feel even a little easier — a little brighter — then it’s doing exactly what we hoped it would. And if you haven’t signed up yet, we’d love to get you started next time you come in or order online.

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Read: Sweet Surprises: How Soft Serve Came to Executive Deli — Soft serve is officially coming to Executive Deli, thanks to two dear friends who helped us bring something new to Mission Valley.

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Read: Waste Not, Welcome More — Our Partnership with Too Good To Go: How we steward what we’ve been given and welcome more people to the table.

Looking Back and Forward

Read: 2025: A Year in Review — Our First Year Owning the Deli

A look back at expanded soups, customer favorites, and the community that shaped our first year